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Ibeu | Same Language

By on

outubro 19, 2008

- Campaign, Portfolio, Print, Web Film





Marcelo Andrade Diretor de Arte Ibeu
Marcelo Andrade Diretor de Arte Ibeu
Marcelo Andrade Diretor de Arte Ibeu

 

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IBEU/SAME_LANGUAGE

ibeu, an English school, asked different people all around the world, the meaning of the words “success”, “freedom” and “friendship”. Although they are from different cultures, they share the same good feelings about it. “no one needs to think alike to speak the same language. ibeu”.


film production: Square pixel
photo production: rudy huhold


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Texaco | Lubricant with the T

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dezembro 3, 2002

- Case, Design, Film, Portfolio, Print

This project brings together a selection of work created between 2021 and 2024, showcasing the evolution and impact of Texaco’s visual identity across different formats and touchpoints.





Texaco - Marcelo Andrade Portfolio

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Texaco/The lubricant with the T of Texaco

[From 2021 to 2024, I helped shape a new visual identity for Texaco in Brazil, creating a distinctive and consistent brand language that unified its communication across the country. The project also introduced the brand concept “O lubrificante com o T de Texaco” (“The lubricant with the T of Texaco”), bringing together a bold visual system and a memorable message that became the foundation for campaigns across TV, digital, print and other touchpoints.]


PRODUCTION: STORM FILMES, MEDULA, 


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Hemorio | Tiny Hole

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julho 19, 2002

- Cannes Lions, Case, Colunistas, El Ojo de Iberoamerica, One Show, Portfolio, Print



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HEMORIO / TINY_HOLE


★ CANNES LIONS MEDIA BRONZE
★ CANNES LIONS HEALTH SHORTLIST
★ WAVE FESTIVAL SHORTLIST
★ EL OJO DE IBEROAMÉRICA SHORTLIST
★ ABP [BRAZILIAN ADVERTISING ASSOCIATION] GOLD
★ CCRJ [RIO DE JANEIRO CREATIVE CLUB]
★ COLUNISTAS RIO DE JANEIRO GOLD


PHOTO PRODUCTION: RUDY RÜHOLD STUDIO
FILM PRODUCTION: MANJUBINHA FILMES
MUSIC: MARCELO ANDRADE
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Sesc | People Change People

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outubro 19, 2000

- Campaign, CCRJ, Colunistas, Content, Film, One Show, Web Campaign, Web Film









Marcelo Andrade Art Director Sesc

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SESC/THE_DANCE/THE_SQUARE/THE_VILLE

more than 30 millions people were impacted on facebook and youtube
115.000 shares 
283.000 likes

★ OneShow – Shortlist – film campaing
★ YouTube Ads Leaderboard: 2º most viewed campaign – september 2016
★ CCRJ 2019 [rio de Janeiro creative club]
★ ABMN [brazilian marketing and business association] 2016 – best institutional marketing campaign
★ Colunistas Brasil – gold film campaign
★ Colunistas – gold film campaign
★ Colunistas – gold film direction
★ Colunistas – Bronze integrated campaign film

production: Saigon
Sound production: Soundzilla
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Unimed | SOS Songs

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agosto 28, 2000

- Campaign, Case, CCRJ, Content, Design, Web Campaign

SOS Songs is a mental health awareness project by Unimed Ferj that turns music into a new way of listening to what people may not be able to say. By combining artificial intelligence, music data and emotional insight, the experience analyzes listening patterns to identify potential signs of emotional vulnerability and transform them into an invitation for self-reflection and care. More than using technology to understand what people listen to, SOS Songs uses it to listen to people.

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sossongs.com



SOS Songs - Marcelo Andrade Portfolio

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Unimed/sos songs

★ Whitesquare – Best Of — Mass Media Contest
★ WhiteSquare —GOLD — Digital and Mobile · Mobile and Tools
★ Whitesquare —silver — Creative Data · Data-enhanced Creativity
★ Whitesquare — Bronze — Excellence in Media · Use of Data
★ Whitesquare — Bronze — Efforts & Achievements · Mobile Tools
★ Lusófonos — GOLD – Digital
★ Lusófonos — GOLD — effectiveness
★ Lusófonos — GOLD — ARTIFICIAL INTELIGENCE
★ Prêmio colunistas — silver — Digital Finance and Insurance
★ Prêmio colunistas — silver — Digital Institutional Dates
★ Prêmio colunistas — silver — innovation

production: TECLA MUSIC / Santeria
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