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Texaco/The lubricant with the T of Texaco
[From 2021 to 2024, I helped shape a new visual identity for Texaco in Brazil, creating a distinctive and consistent brand language that unified its communication across the country. The project also introduced the brand concept “O lubrificante com o T de Texaco” (“The lubricant with the T of Texaco”), bringing together a bold visual system and a memorable message that became the foundation for campaigns across TV, digital, print and other touchpoints.]
PRODUCTION: STORM FILMES, MEDULA,
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